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Writing Engaging Blogs or Articles
Author Coaching, Marketing Scott Carbonara Author Coaching, Marketing Scott Carbonara

Writing Engaging Blogs or Articles

Since book authors also often write articles or blog posts, I want to share some tips on how to do it effectively. But instead of writing a how-to post, I want to show you an example of engaging short-form copy, such as might appear in a blog (on leadership, which is another of my businesses as a speaker and consultant). I’ll break the article itself down by sharing elements [in bold and brackets, like this] that, obviously, wouldn’t typically appear in a published article. These are tips you should be mindful of when you write.

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Ye Will Be Judged: Preparing for Book Design
Guest Author, First-Time Authors, Publishing George Stevens Guest Author, First-Time Authors, Publishing George Stevens

Ye Will Be Judged: Preparing for Book Design

When it comes to the editorial process, most authors inherently understand that they are expected to play a role. After all, it’s your name at the top of that document. But what about design?

The good news is that you don’t need to have a creative bone in your body to meaningfully contribute. In fact, you can impact the results even before you hire your designer. What follows are three pieces of advice to better prepare you for a productive and satisfying book design phase of your publishing journey.

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An Editor’s Perspective: Developing and Preserving an Author’s Voice

An Editor’s Perspective: Developing and Preserving an Author’s Voice

If you’re writing a book, you’ve probably heard about author “voice.” One of the most common concerns I get from new authors is, “I want to make sure whatever editor I work with preserves my voice.”

That’s critical to me too. In our work as editors and ghostwriters, our goal is never to dilute or arbitrarily change your voice. Instead, we want to amplify it—to sharpen it, soften it, or work to make it as clear and impactful as possible.

But I often see confusion around author voice, so I’d like to demystify it a bit here.

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Why Your Ghostwriter (or Editor) Needs to Be a “Fit”

Why Your Ghostwriter (or Editor) Needs to Be a “Fit”

A while ago, I contracted with “Antonio” (not his real name) to ghostwrite his highly personal memoir about a traumatic life event. When we first met, Antonio told me I was the fifth ghostwriter he’d interviewed, and he still hadn’t found his ideal writing partner. Before we finished the first meeting, we both knew we felt instant “chemistry” and would make an outstanding writing team. But I urged him to conduct his due diligence.

The ghostwriter/author (or editor/author) relationship is an intimate one. The last thing you want is to share the most personal details of your life with a ghostwriter only to discover quickly that you can’t stand the person writing your story!

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Author Dr. Brian Klausner on Writing: “Enjoy the Process—Don’t Be Intimidated by It.”
Writing Tips, Spiritus Books News, Author Spotlight Jocelyn Carbonara Writing Tips, Spiritus Books News, Author Spotlight Jocelyn Carbonara

Author Dr. Brian Klausner on Writing: “Enjoy the Process—Don’t Be Intimidated by It.”

We periodically feature guest input from impactful authors we’ve worked with. Please enjoy this Q&A about the writing process with health policy and medical biography author Brian Klausner, M.D. As a medical doctor, he brings a unique perspective to the topic of homelessness in America.

SPIRITUS BOOKS: Tell us a little about your book, In the Gaps: Better Understanding the Expensive Human Suffering of Chronic Homelessness, and why you wrote it. How has it helped you personally or professionally?

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