Since book authors also often write articles or blog posts, I want to share some tips on how to do it effectively. But instead of writing a how-to post, I want to show you an example of engaging short-form copy, such as might appear in a blog (on leadership, which is another of my businesses as a speaker and consultant). I’ll break the article itself down by sharing elements [in bold and brackets, like this] that, obviously, wouldn’t typically appear in a published article. These are tips you should be mindful of when you write.